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to the monthly "Brain Fitness News," the latest news about the brain.

How Mass Media Affect Our Perception of Reality -- Part 2 - Page 3


Mass media often relentlessly focus on what's within the frame and ignore its context -- and so distort its meaning and significance. The result is that repeated replays of a rare or isolated event that's emotionally charged come across as being common in the minds of those who can't get beyond their personal emotion into the event's cultural context.

Thus, folks have recently chosen to drive instead of fly 500 miles because of fear caused by the September 11 air crashes, even though driving 500 miles is much more dangerous statistically. Similarly, a few cases of anthrax in billions of pieces of autumn mail caused mailed Christmas greetings to be fearsome for some folks this year.

 

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 Page 1:  Introduction
 Page 2:  Gaining Attention
 Page 3:  Context
 Page 4:  Persuasion
 Page 5:  Living with Mass Media Trickery


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